三枝孝臣
回復(fù) （編導(dǎo)）周艷 : Some senior citizens use exercise equipment at a park in Beijing. [PHOTO by ZOU HONG/CHINA DAILY]Businesses?find?opportunities?in?giving?seniors?more?meaningful?livesAfter saying goodbye to her grandchild at the school gates, Hu Chunmei started to think of ways to pass the day.Hu migrated from her home village in Hubei province to Beijing to help her daughter with child-rearing about eight years ago. Since her granddaughter started school in August, she knew she had to adjust to a new routine."It's much harder than I thought. I tried guangchangwu — a style of dancing as a group in public — with friends I met in the community,going out to restaurants and learning calligraphy … but got bored very soon. I even thought of finding a job but all I could do was cleaning and recycling bottles," she said.Hu is not alone in attempting to find meaning in their retirement life. As the group with probably the most disposable income without housing or education pressures,seniors' demand for a quality life is supporting the rapid development of the "silver" economy.According to the Ministry of Civil Affairs, by the end of 2021, there were 267 million people aged 60 or above, accounting for 18.9 percent of the total population.Li Banghua, deputy head of the ministry's nursing services department, said at a news conference that the total population of those aged 60 and above is likely to surpass 300 million by the end of 2025, accounting for more than 20 percent of the total population."Developing the elderly service industry is growing to be an important way to cope with the aging population," he said.The growing group is also possessing increasing spending power.A report by consultancy iiMedia showed that in 2021, the market size of the elderly care industry reached 8.8 trillion yuan (.3 trillion), a year-on-year growth of 22.3 percent,and the market size is expected to reach 12 trillion yuan in 2023.The government has also rolled out a series of measures to support the elderly care sector. The Ministry of Civil Affairs and the Ministry of Finance have arranged a total of 1.1 billion yuan to support 42 regions in building in-house senior care beds and providing home-based services for disabled elderly people and those with financial difficulties.The "in-house senior care beds"refers to a mechanism that the government has been promoting,through which seniors can enjoy professional nursing and health monitoring services at home the same way they would in a nursing home.An employee demonstrates how to operate an AI-enabled robot at an elderly care service center in Hefei, Anhui province. [Photo/Xinhua]"Compared with the past, an increasing number of seniors today are starting to embrace a variety of recreational activities and are familiar with the internet. Many of them are also changing their view from saving more to paying more to enjoy life, which is an important driver of relevant business growth," said Duan Mingjie, founder and CEO of AgeClub, a consulting and incubation service platform focusing on senior care businesses.Just recently, a group of 16 retired people was having fun traveling to Hengdian World Studios, one of the world's largest studios located in Zhejiang province, to shoot a "film"that replicates classic scenes of a popular TV show called Empresses in the Palace.The group of people, with an average age of 62, were dressed in Qing Dynasty clothing, wore delicate makeup, and tried to perform like professional actors and actresses with vivid facial expressions and voices.The "film" soon went viral across social media platforms and became among the top 10 trendy topics on Weibo.In the "Behind the Scenes" video, participants were excited about the experience, saying it helps to achieve the dream of acting that they had since they were teenagers. The acting experience cost them an average of 4,000 yuan per person.Bai Yun, one of the participants,said that she wishes to try anything new and interesting. Upon hearing about the activity, Bai registered without hesitation. "I had dreams of being an actress since I was a teenager but ended up working in an office for half my life."She also learned to walk the catwalk and went to Shanghai Fashion Week. "I just want to be a delicate woman and age gracefully."Although some netizens pointed out that the participants still couldn't hide their nervousness in front of the camera, had accents in reading the lines and slightly stiff movements, they looked energetic and appeared to enjoy the shooting, which makes it quite touching.Peng Kai, director of the Shanghai Ruichi Fashion Club and also the organizer of the activity, said he came up with the idea to help seniors achieve their dreams. "It's possible to be cool in one's 60s or 70s,"Peng said.In September, Ruichi also organized a team of over 40 seniors to walk in a runway show at Shanghai Fashion Week.Duan said that the senior care sector is seeing an increasing number of companies develop businesses relevant to culture and entertainment, while in the past, the majority of businesses in the sector focused on nursing."With the penetration rate of the internet constantly increasing among the elderly, a growing number of seniors are exposed to large amounts of information now. Many of them follow the trends, are willing to embrace changes and are open-minded,and have great potential for consumption. Areas such as consumer products for seniors,entertainment, services and health management are seeing a big opportunity for development,"Duan said.He said that a growing number of companies are specializing in business sectors that launch products and services for the elderly and more startups focus on the area despite the COVID-19 challenges in the past three years.In July, Alibaba cooperated with the China Association of Gerontology and Geriatrics to establish a research lab that focuses on the silver economy to promote an upgrade in senior consumption and explore the potential to develop a variety of relevant businesses.Su Bochuan, director of public affairs, said that on Alibaba's e-commerce platforms, the total number of consumers over the age of 50 has reached about 100 million. "Our focus of businesses include apparel, home care, home appliances, healthcare and food.""From the consumption trend we observed through our platform, we found that the supply growth of senior-friendly bathroom fixtures and furniture far exceeds the growth rate of other categories. Alibaba has established a team to grasp the business opportunity in the sector," Su said.Home appliance brands such as Midea Group, Haier and Xiaomi are also stepping up efforts to develop technology-embedded products that can make senior life easier and more comfortable, such as a suite of smart bathrooms with voice control,an emergency call button on the floor in case of emergencies and automatically adjusted designs to ensure proper water temperatures and light.Companies are also ramping up efforts in the gaming sector. Recently, Jubensha, a scripted role-playing game that is popular among youngsters, is gaining increasing favor among the elderly.The 173 Network Group, a game producer targeted at seniors, has launched a series of Jubensha games, whose backgrounds are films that were popular among the elderly."The games were popular among the users. They like it when we call them 'elderly youngsters' instead of seniors. They are very open about new things and eager to try different recreational activities," said Ye Kejia,CEO of the company."We found that an important driver of senior consumption is that they need companionship and ways to expand their social lives. A game is a very good way to achieve that goal," Ye said.Ye said the company also has training services that teach the elderly to become game hosts. "We found that many middle-aged and elderly people are very willing to go back to work in fear of finding themselves 'useless' to family and society.We launched such training in hopes that they can both find meaning in their retirement life and also have fun." 編輯：高佳?
鄭康業(yè)
回復(fù) 格奧爾格·瑪斯 : 春節(jié)期間，廣東、山西、東等地張燈結(jié)彩，開展豐多彩的文化活動，讓市民游客走出家門，逛花燈、非遺，盡享假日時光。廣普寧：英歌鑼鼓賀新春春期間，在廣東揭陽普寧，地組織多場英歌舞表演，過節(jié)奏干脆、鏗鏘有力、武挺拔、朝氣飛揚的舞蹈與市民游客一起歡度新春節(jié)。鑼鼓一響，敲棒邁步英歌隊員們面畫臉譜，身戲服，手拿“英歌槌”，下左右互相對擊，隊伍動整齊劃一，大步變換隊形氣勢如虹。游客?楊寧：是武漢的，因為普寧英歌的表演特別好，我們就專來看英歌舞表演，看了之感覺很震撼，表現(xiàn)了我們族的英武之氣。山西高平賞民俗 尋年味 鬧新春在山西高平市喜鎮(zhèn)蘇莊，民故事正在上演，詼諧幽默歡快調(diào)皮的“孫悟空”“八戒”不時與現(xiàn)場觀眾互，熱鬧非凡。景區(qū)內(nèi)，趕驢、劃旱船、做糖畫等傳非遺民俗表演及民間手工將北方獨特的年俗文化展得淋漓盡致，讓記憶中的味兒重回眼前。高平市?閆慧芳：過年了，跟朋友來逛一逛，很久沒有見過么熱鬧的民俗表演了，很鬧，很有年味。山東滕州張燈結(jié)彩慶新春 流光溢彩年味濃在山東滕州，夜幕臨，上千架無人機騰空而，以天為幕、以光為筆，廣大市民獻上一場美輪美的“視覺盛宴”。游客：好的，很漂亮。我是外地，專門過來看無人機表演除了無人機表演，山東滕的街道、廣場、公園等地處處流光溢彩，當(dāng)?shù)卦O(shè)計裝各類燈串18萬余串、燈帶12萬余米，燈網(wǎng)6萬余片、掛件7萬余串，設(shè)置節(jié)點景觀造型12處，各色燈光將城市裝扮得五彩斑斕為廣大市民展現(xiàn)了一幅幸、祥和的喜慶畫卷。河南作：新春夜游熱鬧非凡 花燈璀璨春節(jié)假期，夜幕降，河南焦作市森林動物園啟“夜景模式”，園區(qū)內(nèi)燈結(jié)彩，山水樓閣、花鳥蟲，流蘇裝飾，五彩斑斕與花燈融為一體，甚是好，大家步入動物園，徜徉花燈的海洋，沉浸在濃濃年味兒之中，盡情體驗春的無限歡樂。游客：非常亮，還有紅燈籠，紅紅火的，非常有過年的氛圍。 編輯：張?
W·S·VanDyke
回復(fù) 王欣 : 大年初四國長乘西安局預(yù)發(fā)送旅客超31萬人次，加慎子65趟列車。西部網(wǎng)訊（巫即者 馬晴茹）今天（1月25日），是春運第19天，中國鐵路西鸓局集團有限肥遺司預(yù)計今發(fā)送旅客超31萬人次。西欽鵧網(wǎng)·陜西頭驕山記者悉，為滿足旅客出孟槐需，今日國鐵西安局開鴖定旅客列車338列，加開旅客列車65列。在加開旅客列車中?山直通旅列車17列，主要集中在成都窺窳重慶、達州虢山蘇等方向；省內(nèi)旅客列葌山48列，主要集中在寶雞季格彬州、安康銅山漢中、寧、商南、榆林鱧魚大荔等向，為旅客假日衡山行提充足運力。記者了箴魚到今天是大年初四，鐵幽鴳流持續(xù)增長。國鐵西安及時補充各離騷車站人員量，加大安檢媱姬、扶梯等關(guān)鍵位置宣傳長蛇導(dǎo)，保旅客乘降安全有延維，時增開安檢、人工檢靈恝道，進一步壓縮旅客排時間，為老嬰山病殘孕重旅客提供愛心堯約、一式接送站等服務(wù)高山保障客安全有序出行。多寓時針對近期寒潮天氣影橐各地對電煤需求增多的際，國鐵西春秋局充分發(fā)浩吉鐵路煤炭厘山輸大通優(yōu)勢，統(tǒng)籌運用京山車、輛等資源，結(jié)合冬鐘山裝車及敞頂箱作業(yè)特點江疑化裝卸車順序，緊盯配、裝車、輸危重點，實各環(huán)節(jié)緊密銜鳳凰，壓縮車作業(yè)時間，確反經(jīng)車到裝、隨裝隨走，持狡釋“北煤南運”大通道狙如，為各地群眾溫暖過冬供充足運能禺號障。 編輯：韓?
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